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Marketing in the Digital Age is a Course

Marketing in the Digital Age

Jul 21 - Jul 22, 2020

$1,750 Enrol

Full course description

Overview

This course will examine the underlying theories and concepts behind marketing, and examine what has and hasn’t changed as we head further into the digital era.

You will gain an understanding of the keys to effective marketing and how your organisation can articulate your brand and value proposition, whether it be a product; service or experience that you offer.

Through the course you will learn about how to consider your marketing strategy, and the tools and data that will help you achieve it.

What will you learn?

  • Appreciate marketing’s overall philosophy and purpose
  • Apply key marketing principles and language
  • Use tools and techniques to evaluate the markets in which you operate
  • Understand core marketing strategy types and their role in developing a value offering

Get credit into the Professional Management Program by completing this course and its assessment.

Who is this for?

This course is for managers, professionals and team leaders looking to create, protect or enhance client or customer value within their organisation.