Full course description
This course will examine the underlying theories and concepts behind marketing, and examine what has and hasn’t changed as we head further into the digital era.
You will gain an understanding of the keys to effective marketing and how your organisation can articulate your brand and value proposition, whether it be a product; service or experience that you offer.
Through the course you will learn about how to consider your marketing strategy, and the tools and data that will help you achieve it.
What will you learn?
- Appreciate marketing’s overall philosophy and purpose
- Apply key marketing principles and language
- Use tools and techniques to evaluate the markets in which you operate
- Understand core marketing strategy types and their role in developing a value offering
Get credit into the Professional Management Program by completing this course and its assessment.
Who is this for?
This course is for managers, professionals and team leaders looking to create, protect or enhance client or customer value within their organisation.
Dr Rebecca Dolan. B.Com (First Class Hons) (Adel), PhD (Adel)
Dr Rebecca Dolan has over 5 years’ experience teaching in the areas of marketing and communications and business at the University of Adelaide and the University of Auckland. Rebecca has a specific interest in the role that digital and social media play in the modern marketing communications environment.
Rebecca has been recognised with previous awards (The University of Adelaide Bernie Mills Medal), Scholarships (The University of Adelaide Honours Scholarship, Australian Postgraduate Award, and the Baillieu Supplementary Research Scholarship). In 2018 Rebecca was the winner of the ANZMAC "Emerging Educator of the Year Award".
Rebecca holds a PHD in Wine Marketing and her current research agenda focuses on understanding, facilitating and optimising customer relationships, engagement, and online communication strategies.